Since 2011 Troy has been managing and growing whisky businesses in Australia and New Zealand, as CEO of three separate and well-respected brands. In recent years he has been advising other up-and-coming distilleries, or those already in a fast-growth phase.
Troy’s passion is helping distillery founders grasp the true economics and realities of growing a spirit business from nothing, or with limited capital, to something of meaning in the industry and great value. Since early 2017 Troy has been the Chairperson of fast-growing craft brewery, Hobart Brewing Co – the second largest craft brewer in Tasmania.
In late 2019 Troy started hosting a 30 minute weekly podcast interviewing small business owners with 5 to 30 team members, who grew their business to something bigger. Industries interviewed so far include spirits, beer, cider, tech, pharmacy, retail, restaurant, ecommerce and professional services.